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July 31, 2025

Green Mindfulness and Circular Economy Behavior as Drivers of Environmental Performance in SMEs

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Authors

SDSaloni DeviUniversity of JammuPVPratima VermaAlliance UniversitySKSukhmeet KaurINTI International University

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Overview

Research reveals that green mindfulness enhances circular economy behavior in SMEs, suggesting improved environmental performance.

Key Points

  • MAIN FINDING: Green mindfulness significantly boosts circular economy behavior in small and medium-sized enterprises (SMEs).
  • KEY EVIDENCE: Analysis of data from 256 employees across 27 SMEs shows a positive link to environmental performance.
  • APPROACH: The research employed Structural Equation Modelling (SEM) to assess relationships among variables in the Jammu region.
  • SIGNIFICANCE: Fostering green mindfulness could help SMEs achieve sustainability goals and improve their competitive advantage.

Cite This Study

Devi et al. (2025) studied this question.

synapsesocial.com/papers/689a0c5fe6551bb0af8cf729https://doi.org/10.21203/rs.3.rs-7044448/v1
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