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August 4, 2025Frontiers in Artificial IntelligenceOpen Access

Artificial intelligence in the tourism business: a systematic review

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Authors

ALAlexandra Lorena López-NaranjoUniversidad Nacional de ChimborazoMPMariana Isabel Puente-RiofrioVCVerónica Adriana Carrasco-SalazarUniversidad Nacional de Chimborazo

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Overview

Systematic review identifies AI technologies and their impacts on tourism, highlighting benefits and challenges.

Key Points

  • The integration of artificial intelligence has transformed operations in the tourism industry.
  • Natural language processing and deep learning with neural networks are the most prominent AI technologies used in tourism.
  • AI facilitates automation of bookings and customer service, enhancing personalization of travel experiences.
  • Challenges include high costs, the need for advanced infrastructure, and addressing ethical and privacy concerns.

Cite This Study

López-Naranjo et al. (2025) studied this question.

synapsesocial.com/papers/689a0f8de6551bb0af8d0e8ahttps://doi.org/10.3389/frai.2025.1599391
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