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August 5, 2025Journal of Economics Management and Trade

Marketing Agricultural Products in Tanzania: A Review of Strategies, Gaps and Policy Implications

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Authors

W-WAKIRYA JOHN MARWA -MJMichael JacobLWL. S. Wang

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Overview

This review explores gaps in agricultural marketing strategies in Tanzania, highlighting issues in supply chains and farmer education.

Key Points

  • Main finding indicates significant challenges in agricultural marketing systems across Tanzania, impacting rural livelihoods.
  • Key evidence shows post-harvest losses are 30-40%, particularly for perishable goods, due to ineffective supply chains.
  • Approach includes a thorough literature review from quality databases to identify successful marketing strategies.
  • Significance lies in potential improvements to food distribution and rural incomes, ultimately enhancing food security.

Cite This Study

- et al. (2025) studied this question.

synapsesocial.com/papers/689a0f93e6551bb0af8d10b0https://doi.org/10.9734/jemt/2025/v31i81339
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