Alliance building as a communicative action by anti-mining advocates in the Philippines

As we assert the role of communication as an empowerment tool (Rowlands, 1997) and perceive how effective democracies depend on an understanding of the sources and mechanisms of public discontent (Matejova, 2023), this study mainly focuses on how communication enables alliance building of environment advocates, especially in a deeply polarized issue of anti-mining as applied by Alyansa Tigil Mina (ATM). In gathering the data, a combination of procedures was employed to capture a rich picture of the phenomenon: (1) document analysis, (2) participant observation, (3) photo-elicitation, and (4) in-depth interview. Data analysis was performed by following the steps in grounded theory. The findings of this study are presented in a theoretical model that demonstrates that the advocates’ communicative approach is a complex process consisting of motivations of the advocates for joining in the campaign, intervening conditions, use of various communication strategies, and outcomes, which are all constitutive to how alliance building as communication for development operates.