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September 12, 2025Asian Journal Of Social PsychologyOpen Access

Co‐created environmental messaging for climate action: Insights from coastal communities in the Global South

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Authors

IRIsabel RichterEGElizabeth Gabe‐ThomasAAArlene L. Avillanosa

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Overview

Observational analysis reveals emotional engagement boosts climate action in coastal communities, suggesting tailored messaging enhances effectiveness.

Key Points

  • Hope-based action prompts led to stronger capacity building and motivation for learning in coastal communities.
  • Cluster analysis of 29 action prompts showed students preferred emotionally engaging content, while fisherfolk favored solution-oriented messaging.
  • The participatory approach reinforced community agency and knowledge-sharing networks essential for climate action.
  • Findings emphasize the value of co-creation and tailored communication in promoting sustainable behaviours in the Global South.

Cite This Study

Richter et al. (2025) studied this question.

synapsesocial.com/papers/68d44f7b31b076d99fa56c76https://doi.org/10.1111/ajsp.70049
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