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August 7, 2025Frontiers in PsychologyOpen Access

Retraction: Nexus between consumer's motivations and online purchase intentions of fashion products: a perspective of social media marketing

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Key Points

MAIN FINDING: The research explored how consumer motivations affect online purchase intentions in the fashion sector.
KEY EVIDENCE: Data indicated a significant relationship between motivations and purchase intentions, influenced by social media dynamics.
APPROACH: Analyzing consumer behavior through surveys helped reveal the intricate connections in social media marketing contexts.
SIGNIFICANCE: Understanding consumer motivations can enhance marketing strategies in the competitive fashion industry.

Implication

Retraction reveals the link between consumer motivations and online purchase intentions for fashion products, highlighting social media's role.

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Cite This Study

A 2025 study studied this question.

synapsesocial.com/papers/689dfe9fd61984b91e13c40c https://doi.org/10.3389/fpsyg.2025.1674744

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework2024 · 53 citations
2The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry2025 · 1 citations
3The Impact of Social Media on Consumer Behavior and Purchasing Decisions in the Fashion Industry2024
4Correction: Retraction: Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone usersOriginal Research · 2026
5Influencer Marketing and Consumer Decision-Making in Online Retail: A Social Media Perspective2025 · 1 citations

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From Equity to Exit: A Mixed-Path Neuro-Marketing Analysis of Brand Loyalty and Non-Repurchase Intention2025

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