Retraction: Nexus between consumer's motivations and online purchase intentions of fashion products: a perspective of social media marketing

Key Points

• MAIN FINDING: The research explored how consumer motivations affect online purchase intentions in the fashion sector.
• KEY EVIDENCE: Data indicated a significant relationship between motivations and purchase intentions, influenced by social media dynamics.
• APPROACH: Analyzing consumer behavior through surveys helped reveal the intricate connections in social media marketing contexts.
• SIGNIFICANCE: Understanding consumer motivations can enhance marketing strategies in the competitive fashion industry.