August 11, 2025DanubeOpen Access

Strategies for Companies to Enter International Markets: Literature Review and Conceptualization

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The study identifies key strategies for Ukrainian companies seeking entry into international markets, addressing potential challenges.
Key recommendations include thorough market segmentation analysis and understanding of the international marketing environment.
Utilizing a revised model of the international marketing environment, the research emphasizes social capital and institutional maturity.
The findings suggest that adopting modern exit strategies can enhance the success of companies entering international markets.

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Literature review highlights marketing environment and segmentation for Ukrainian companies in EU markets.

Kostruba et al. (2025) studied this question.

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