The Effect of Price Cuts and Product Arrangement on Consumer Impulse Buying Behavior at Mr. Diy Sidenreng Rappang Regency

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Quantitative analysis reveals discounts have no effect while product arrangement significantly boosts impulse purchases in retail.

Impulse purchases did not significantly increase due to price cuts, but product arrangement did play a crucial role.
Survey data from 100 MR.DIY consumers indicated that product arrangement significantly influenced buying behavior.
Research employed multiple linear regression analysis to understand the effects of discounts and product arrangement.
Findings highlight the need for retailers to focus on product arrangement to boost impulse purchases amidst tight competition.

Nurwafiyyah et al. (2025) studied this question.

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