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August 11, 2025SustainabilityOpen Access

Sustainable Entrepreneurship in Emerging Economies: The Role of Financial Planning, Environmental Consciousness, and Artificial Intelligence in Ecuador—A Cross-Sectional Study

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Authors

MBMartha Cecilia Aguirre BenalcázarMPMarcia Fabiola Jaramillo ParedesOHOscar Mauricio Romero Hidalgo

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Overview

Cross-sectional analysis shows financial planning enhances sustainable entrepreneurship among merchants in Ecuador, indicating AI's role in environmental strategies.

Key Points

  • Sustainable entrepreneurship is significantly influenced by financial planning and environmental consciousness, promoting ethical business practices.
  • Financial planning influences sustainable entrepreneurship with a strong effect size (β = 0.508), while AI integration further boosts these efforts.
  • Using structural equation modeling on data from 300 entrepreneurs in Machala, the study examines the impact of AI on sustainable growth.
  • Effective policies must improve financial literacy, environmental education, and technology access to foster sustainable business development.

Cite This Study

Benalcázar et al. (2025) studied this question.

synapsesocial.com/papers/68a35ef30a429f797332838ehttps://doi.org/10.3390/su17146533
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Also Consider

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