August 11, 2025INOVTEK Polbeng - Seri InformatikaOpen Access

Design and Development of Customer Relationship Management in a Construction Company

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CRM implementation enhanced customer satisfaction and operational efficiency in a construction company, leading to improved client relations.
User Acceptance Testing yielded a final score of 167, indicating strong system approval and user satisfaction after the CRM deployment.
Using the Accelerated SAP methodology, the project underwent five phases, including Project Preparation and Go-Live & Support, to ensure efficient development.
Qualitative improvements in service quality and quantitative increases in process speed were achieved, highlighting the system's effectiveness.

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Implication

Implementation of a CRM system improves operational efficiency and customer satisfaction in a construction firm, indicating potential for enhanced marketing processes.

Cite This Study

Pertiwi et al. (2025) studied this question.

synapsesocial.com/papers/68a35efb0a429f7973328716 https://doi.org/10.35314/qhkc3j28

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Implication

Implementation of a CRM system improves operational efficiency and customer satisfaction in a construction firm, indicating potential for enhanced marketing processes.

Design and Development of Customer Relationship Management in a Construction Company

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Discussion

Implication

Cite This Study

Design and Development of Customer Relationship Management in a Construction Company

Key Points

Discussion

Implication

Cite This Study

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