Abstract The use of organic pesticides to reduce insect and disease infestations and boost agricultural productivity can minimize the health and environmental costs of synthetic pesticides. However, adoption remains slow, and barriers and drivers influencing their uptake among cocoa farmers across different ecological zones are unclear. Grounded in the Diffusion of Innovations Theory, this study investigated perceptions, drivers, barriers, and strategies to enhance organic pesticide adoption among cocoa farmers in two ecological zones. A mixed‐methods approach is employed, collecting data from 450 farmers in eight cocoa‐growing communities through questionnaire‐led interviews. Data are analyzed using linear mixed‐effects regression, probit regression, ANOVA, Chi‐Square, and thematic analysis. Findings revealed that adopters have a 7%‐32% more favorable perception of the environmental and health benefits of organic pesticides, influencing their adoption. Farm characteristics, farming experience, incomes, land tenure, and ecological zone significantly influenced adoption. Non‐adopters cited barriers such as high transportation costs, offensive odors, and limited information access. Suggested strategies to enhance adoption included capacity building, financial incentives, improved product availability, institutional support, and awareness campaigns. These findings highlight the need for targeted interventions to address demographic and socio‐economic barriers and promote organic pesticide use. Future research should explore longitudinal impacts on productivity and soil health.
Asigbaase et al. (2025) studied this question.