The Influence of the Travel Motivation and Destination Image on the Tourism Intention of Retired Immigrants

This article examines the travel motivations of retired migrants and the impact of destination image on their travel intentions. With the aging of China and the increase of retirement migrants, more and more retirees choose to relocate to areas with mild climate, lower cost of living, and better health care. Through a questionnaire survey and data analysis, the article explores the influence of economic costs, comfortable climate, and health conditions when retired migrants choose their travel destinations. At the same time, the article combines the push and pull theory and proposes that travel motivation is affected by a combination of factors, including escapist needs, economic factors, and health needs. The results of the study show that the travel intentions of retired migrants are closely related to the image of the destination, especially the medical level, climate and cost of living have an important influence on their choice. Finally, the article points out that as the scale of retired migrants continues to expand, cities should take more active measures to attract and accommodate retired migrants, and at the same time upgrade related facilities and services to achieve better social integration and economic development.