Potentials and Values of Major Religious Festivals for Sustainable Tourism Development in Guraghe Zone, Ethiopia

This study examines the significance of major religious festivals in the Guraghe Zone, Ethiopia, and their potential impact on cultural preservation, social cohesion, and economic development. Qualitative and quantitative research methods were employed. Religious festivals serve as crucial platforms for preserving and transmitting cultural heritage, rituals, and traditions (M=4.91 and SD=0.518). They provide authentic cultural experiences (M=4.88, MD=0.560), and are perceived to contribute significantly to long-term cultural sustainability (M=4.85, MD=0.661). Festivals in education and awareness (M=4.84, MD=0.525). Festivals foster social cohesion among diverse communities, building connections and promoting solidarity among participants. In addition, religious festivals contribute to local economies by generating opportunities for tourism, trade, and investment, thereby supporting the region’s socioeconomic development. The researchers suggest that stakeholders, including government agencies, religious institutions, and local communities, must collaborate effectively to tap into the potential of religious festivals while addressing associated challenges. This study emphasizes the importance of recognizing and leveraging the potential and values of major religious festivals in the Guraghe Zone for sustainable cultural preservation, social cohesion, and economic development. By adopting a comprehensive approach that balances tradition with innovation and community engagement, religious festivals can act as agents for positive change and prosperity in the region.