The evolution of identities among Yunnan folk pottery practitioners and its impact—from the perspective of intangible cultural heritage protection and cultural creative industry development

Yunnan folk pottery reflects rich local traditions, with practitioners shifting from traditional artisans to diverse modern roles such as designers, artists, entrepreneurs, and educators. Based on surveys and fieldwork, this study explores how identity transformation influences craft transmission, product innovation, market adaptability, and policy support. Findings show that policy, market trends, technology, and education are key drivers of this evolution. Different practitioner types play distinct roles in sustaining and transforming the pottery sector. The study also highlights ongoing challenges in balancing modernization with cultural preservation and proposes strategies for integrated development.