The Effect of the Use of Digital Platforms on People's Interest in Donating to Zakat Management Organizations in Banjarmasin City

Zakat is a social and religious obligation in Islam that plays an important role in the redistribution of wealth for social welfare. However, the non-optimal collection of zakat in Indonesia, especially in the city of Banjarmasin, is still a challenge. One of the factors causing this is the lack of use of digital platforms in zakat transactions. This study aims to analyze the influence of the use of digital platforms on public interest in donating to zakat management organizations in Banjarmasin City. The study used a quantitative approach with a survey method involving 100 respondents selected using purposive sampling techniques. Data were collected through a questionnaire with a 5-point Likert scale and analyzed using multiple linear regression with the help of SPSS. The results showed that the variables of convenience (X1) and benefit (X2) had a positive and significant influence on people's interest in donating through digital platforms, with significance values of 0.004 and 0.008, respectively. In contrast, risk (X3) had no significant effect on donation interest (significance 0.293). Simultaneously, these three variables can explain 50.5% of the variation in public interest in donating through digital platforms. This shows that the convenience and benefits of digital platforms are the main factors influencing people's interest in donating, while the perceived risks are not enough to deter the adoption of digital platforms.