Netnography of The Young Farmer Crisis: Identifying Factors to Improve Agriculture in East Java

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Netnography reveals young farmer challenges in agriculture in East Java, suggesting improved government support and socio-economic conditions.

Negative perceptions of agriculture among young farmers hinder their participation, affecting food security and economic stability.
Most young farmers express concerns over prices and insufficient government support, emphasizing the need for change.
Data collected from YouTube comments on 'Young Farmer Crisis' was analyzed using netnography and NVIVO software.
The findings highlight the need for strategic improvements in agriculture, including supply chain enhancements and better access to finance.

Utari et al. (2025) studied this question.

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Netnography reveals young farmer challenges in agriculture in East Java, suggesting improved government support and socio-economic conditions.