August 11, 2025

Beyond Fear and Trust: Invoking Anticipated Regret to Promote Biosecurity Measures Among U.S. Swine Producers

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Survey reveals anticipated regret influences biosecurity intentions among swine producers, suggesting emotional factors enhance compliance.

Producers who anticipated regret exhibited stronger compliance intentions regarding biosecurity measures, showing the impact of emotional foresight.
Findings reveal that anticipated regret, alongside traditional behavioral constructs, significantly predicts intentions to adopt biosecurity practices.
Analysis leveraged Partial Least Squares - Structural equation modeling to assess relations between attitudes and behavioral intentions under disease risk.
Effective communication strategies should blend rational evaluation with emotional anticipation to better promote compliance in livestock disease preparedness.

Baye et al. (2025) studied this question.

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Survey reveals anticipated regret influences biosecurity intentions among swine producers, suggesting emotional factors enhance compliance.