Survey data reveals positive effects of attitudes and subjective norms on green cosmetics repurchase intentions among Vietnamese consumers.
The purpose of this study is to evaluate the factors influencing the intention of Vietnamese consumers to repurchase green cosmetics. Research collects data through questionnaires and data processing through Smart PLS 4.1 software. The results of the study show that attitudes towards green cosmetics consumption, subjective standards and behavior control have a positive effect on the intention to repurchase green cosmetics of Vietnamese consumers.
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Doan et al. (2025) studied this question.
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