How can the Sacred be Communicated through Contemporary Means of Communication?

The article addresses the issue of communicating spiritual values in the digital age and attempts to answer questions about how to communicate the sacred using contemporary communication tools. The article points out that although modern forms of communication open up new possibilities for reaching a wide audience with spiritual content, they also carry the risk of superficiality, fragmentation and trivialization of the message. The analysis is set in the context of the theory of the mediatization of religion. The article is of a review nature and organizes contemporary research approaches, pointing to both the opportunities and threats associated with communicating the sacred today. Although the analysis presented in the article falls primarily within the field of communication studies, it also contains important references to political science and sociology.