This research explores interaction design techniques to foster sustainable consumer behavior, highlighting gamification and data visualization as key strategies.
The disconnect between the global environmental crisis and individual behavior is becoming increasingly pronounced. This paper focuses on building a hybrid physicaldigital interaction system through interaction design, exploring innovative approaches to guiding individual environmentally friendly behavior. Based on data visualization to reveal individual environmental responsibility, the research integrates gamification mechanisms, narrative design, and mixed-reality technologies to construct a closed-loop system of perceptionactionfeedbackcommunication. Through technological means, it transforms abstract environmental responsibility into tangible, participatory practices. By addressing the problem of unsustainable consumption, this study provides theoretical and methodological support for the large-scale promotion of individual pro-environmental behavior, contributing to environmental sustainability.
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Zhe Zhang (2025) studied this question.
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