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Qualitative analysis identifies 4A strategy enhances tourism and economic growth in Galing District.
This study aims to identify the tourism potential of Kalimah Cave in Galing District and develop management strategies using the 4A approach (Attractions, Accessibility, Amenities, and Ancillary Services). The research method used is a qualitative approach with data collection through interviews, observation, and documentation. The data obtained were analyzed using descriptive analysis to explore various factors influencing the development of tourist attractions. The results of the study indicate that Goa Kalimah has strong historical appeal, particularly the Arabic-like inscriptions on the cave entrance and the natural scenery around Bukit Seburuan. However, the development of more attractive attractions, improved accessibility, and the provision of supporting facilities such as parking lots and restrooms are essential to enhance visitor comfort. Additionally, the development of local businesses and tour guide services can provide economic benefits for the surrounding community. This study concludes that the implementation of the 4A strategy can enhance the sustainable tourism potential of Goa Kalimah.
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Reo Zaputra (2025) studied this question.
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