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This is a Observational study (also classified as: Literature Review).

The Impact of Supply Chain Digitization on the Competitiveness of Traditional E-commerce Enterprises in China: A Qualitative Study of Nanchang-based Businesses

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Qualitative analysis reveals digitization enhances visibility, agility, and competitiveness in traditional e-commerce enterprises in Nanchang.

Successful supply chain digitization significantly enhances operational efficiency and customer engagement among traditional e-commerce businesses.
Enhanced visibility improves decision-making and problem resolution, allowing companies to respond effectively to market changes.
Qualitative research involved interviews with 20 participants from Nanchang's traditional e-commerce sector, highlighting crucial factors for competitiveness.
Findings suggest that addressing infrastructure and compliance challenges is essential for effective digital transformation efforts.

Cao et al. (2025) studied this question.

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Qualitative analysis reveals digitization enhances visibility, agility, and competitiveness in traditional e-commerce enterprises in Nanchang.