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Experiments reveal first-person narratives lead to more concrete understanding in readers, suggesting implications for persuasion.
Humans tell stories to share information, evoke emotions, and change opinions. An inherent dimension of these stories is the narrative perspective from which they are told: Sometimes stories are told from a person's first-person narrative perspective (e.g., using I/me pronouns), whereas other times, they are told about the person using a third-person narrative perspective (e.g., using he/him, she/her, etc., pronouns). The current work tests the hypothesis that the first-person (vs. third-person) narrative perspective causes people to construe information more concretely (vs. abstractly), with downstream effects on how readers interpret and are influenced by a text. Experiments 1a/1b support this claim by showing that participants construe others' actions more concretely (vs. abstractly) when those actions are written from the first-person (vs. third-person) narrative perspective. Experiments 2a/2b build on this finding to show that people prefer concrete (vs. abstract) summary descriptions of short narrative stories that are written from the first-person (vs. third-person) narrative perspective. Experiment 3 tests the implications of this effect for persuasion, showing people were more motivated to donate blood when first-person (vs. third-person) donation testimonials were paired with concrete (vs. abstract) arguments for donating. Finally, Experiment 4 shows that narrative perspective influences identification with a character depending on the relatability of the character's experience. First-person (vs. third-person) narratives increase identification with characters, unless their experiences are too difficult to relate to. These findings provide insight into how narrative perspective influences people's understanding of a written text, as well as its subsequent influence on attitudes and behaviors. (PsycInfo Database Record (c) 2025 APA, all rights reserved).
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Zachary Adolph Niese (2025) studied this question.
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