Deconstructing a kaleidoscope of semiotic modes and audience perception of multimodality in advertising discourse

View Full Paper

Ask AI

Bookmark

Authors

Discussion

This analysis demonstrates the influence of multimodal communication on audience perception in advertising, highlighting semiotic modes.

The study reveals that various semiotic modes significantly impact how audiences perceive advertising messages.
Key findings indicate that educated audiences evaluate persuasive devices more critically across multiple semiotic channels.
Observational analysis of television commercials involved qualitative and quantitative audience evaluations of advertising elements.
This research may overcome misconceptions about the effectiveness of advertising discourse among educated consumers.

Irena Aleksić-Hajduković (2025) studied this question.

View Full Paper

Ask AI

Bookmark