Immigrant entrepreneurs' competitive advantage: the role of cultural and disruptive innovation

Immigrant entrepreneurship has been credited for its contribution to economic development globally. The importance placed on immigrant entrepreneurship has put it at the centre of debate in South Africa. The debate emanates from whether immigrant entrepreneurs bring value to the economy of South Africa or not. However, studies have revealed that immigrant entrepreneurship, if properly regulated, plays a pivotal role in the economy. The study aimed to investigate the role of cultural and disruptive innovation on immigrant entrepreneurs' competitive advantage. The study used a qualitative research methodology, which allowed the study to have a deeper insight into the experiences of immigrant entrepreneurs regarding the aspects of cultural and disruptive innovation, which play a role in their business performance. Data was collected from 20 immigrant entrepreneurs operating in the Eastern Cape. The study findings reveal that cultural and disruptive innovation aspects that have aided immigrant entrepreneurs in having a competitive advantage have more to do with adopting unique business models and strategies, which include networking, adaptability, and market creation or differentiation. The study also highlighted policy and practitioner implications, especially for South African township entrepreneurs.