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August 17, 2025Southern Semiotic Review

Unveiling Hidden Messages: A Metaphoric Mapping of Malaria E-advertisement in Selected YouTube Videos

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Authors

SASimeon AjiboyeUniversity of AugsburgSOShirley OlatunjiUniversity of Kansas

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Implication

Analysis reveals communicative intentions in malaria e-advertisements on YouTube, suggesting deeper insights into public health messaging.

Key Points

  • Metaphoric mapping highlights advertisers' communicative intentions in malaria e-advertisements, enhancing understanding.
  • Insights gained through analysis of YouTube videos show effective awareness strategies against malaria.
  • Conceptual metaphor theory is applied to interpret the underlying messages within malaria advertisements.
  • Findings indicate that existing advertisements may need improvement to address public perceptions of malaria.

Cite This Study

Ajiboye et al. (2025) studied this question.

synapsesocial.com/papers/68a36c210a429f797332fc7bhttps://doi.org/10.33234/ssr.22.9
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Also Consider

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  1. 1Malaria in their words: thematic analysis of online narratives from Sub-Saharan Africa2025
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  3. 3Exploring the intricacies of malaria: Unveiling the biological nature of a persistent menace2024 · 1 citations
  4. 4Strengthening Community Awareness for Effective Malaria Prevention2025
  5. 5Strengthening Community Awareness for Effective Malaria Prevention2025