Answers are grounded in this paper and cite their sources.
Analysis highlights rhetorical appeals in bank advertising on Facebook, indicating their significance in Philippine social discourse.
Advertising is rooted in social discourse by means of its pervasive transmission within societies across the world, and rhetorical appeals have been shown to be evident and significant in various advertising. However, studies in this regard have not received much attention in the literature, especially in the Philippine context.
No takes yet. Share an insight, caveat, or question.
Castro et al. (2025) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: