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Evaluating The Efficacy Of AI-Enhanced CRM Tools In Enhancing User Experience In Indian Online Shopping

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AI-driven CRM tools significantly enhance customer satisfaction in Indian e-commerce, particularly in consumer electronics and personalization.
The study highlights that both personalization and responsiveness are critical in improving customer experiences, confirmed through structural equation modeling.
Surveying users aged 19-40 provided insights into how AI-enabled responsiveness and transparency drive satisfaction levels.
Implementing AI strategies may bolster operational efficiency and foster customer trust, aiding in retention and competitive advantage.

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Observational analysis shows AI-driven CRM systems improve customer satisfaction in India's e-commerce, highlighting engagement as key.

R. Balaji (2025) studied this question.

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