Observational analysis shows visual cues impact aroma and taste perception, highlighting their interconnectedness.
When tasting and smelling a product, the information that we previously obtain by seeing the product will always have an important effect. The image of a product can alter the way we perceive the aroma of a product if the first impact was a visual one. The same goes with speech: we taste better a message if the image of the transmitter is a good one.
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Marius ȚUCA (2025) studied this question.
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