Survey shows educational service quality and instructor role performance enhance learning competency and career aspiration in beauty academies, indicating a need for better training.
This study explored the mediating role of learning competency in the relationship between educational service quality and career aspiration, and between instructor role performance and career aspiration in beauty academy education. A survey of 493 participants with beauty academy experience was conducted. Educational service quality comprised educational facilities, staff services, and operational services, while instructor role performance included instructional guidance, supplementary instruction, life guidance, and class management. Results showed that both educational service quality and instructor role performance positively influenced learning competency and career aspiration. Learning competency significantly mediated both relationships. Instructor role performance had a stronger impact on learning competency, whereas educational service quality had a greater influence on career aspiration. These findings highlight the need for systematic quality management and professional development programs for instructors to enhance student learning and career planning in beauty academies.
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Seok et al. (2025) studied this question.
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