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Features of Forming a Transnational Strategy of an International Corporation in the Conditions of Digitization of Global Markets

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Analysis reveals digitalization drives new business models for transnational corporations in global markets.

A transnational strategy enhances TNC performance in global markets with varying local demands.
Walmart led the ranking of top transnational corporations consistently over five years, demonstrating strategic success.
Using the Bartlett-Ghoshal matrix, a framework for strategy selection was developed based on global integration and local responsibility.
The study suggests strategies of growth, activation, or reduction based on international market attractiveness for TNCs.

Hlib Olshanskyі (2025) studied this question.

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