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Riau malay dance preservation strategies: a digital ethnographic study of Riau malay dance education and promotion practices on tiktok

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Digital ethnography reveals TikTok's role in promoting Riau Malay dance education, suggesting new preservation strategies.

Riau Malay dance education is being significantly enhanced through TikTok's interactive platforms.
Findings show that TikTok engagement has increased younger generations' participation in cultural promotion efforts.
This digital ethnography involved both content analysis and participatory observation of TikTok creators and their practices.
Managing issues like cultural simplification is crucial for maintaining the authenticity of Riau Malay dance.

Syefriani et al. (2025) studied this question.

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