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Application of Digital Marketing Concepts to Increase Sales and Market Expansion of Msme Local Products

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Workshop increased digital marketing understanding and readiness in MSME participants, highlighting the need for ongoing support.

The workshop improved participants' understanding and readiness to use digital marketing, enhancing their sales.
Participants showed significant growth in skills after training, increasing their comfort with online promotion.
Analysis with a linear regression model confirmed the training's effectiveness on participant outcomes.
Ongoing support from government and education providers is essential to ensure the sustainability of digital advancements.

Christiane et al. (2025) studied this question.

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