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August 17, 2025

The Influence of Service Quality on Word of Mouth Through Patient Satisfaction and Trust as Mediating Variables at Balad Medical Center Clinic, Pariaman

Key Points

Service quality significantly enhances word of mouth through patient satisfaction and trust, boosting clinic reputation.
Findings indicate high service quality led to improved patient satisfaction scores over 200 patients surveyed.
Analysis utilized descriptive quantitative methods and PLS-SEM with Smart-PLS 4.0 for detailed insights.
Improving service quality at Balad Clinic may foster better patient satisfaction and trust, leading to favorable outcomes.

Abstract

This study aims to analyze the influence of service quality on WOM through satisfaction and trust at Balad Medical Center Clinic. The research method used was descriptive quantitative, with a sample of 200 patients. The analysis used PLS-SEM analysis with Smart-PLS 4.0. The results showed service quality, patient satisfaction, and trust significantly influenced WOM. Service quality significantly influenced patient satisfaction and trust. Patient satisfaction and trust mediated the relationship between service quality and WOM. Balad Clinic needs to improve service quality to increase patient satisfaction and trust, thus creating positive WOM. Therefore, the study results are expected to enrich the literature and provide practical recommendations for clinic in improving service quality, satisfaction, trust, and WOM.

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