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August 17, 2025ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL0 citations

Customer satisfaction with online shopping: Shopee

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SASyukrina Alini Mat AliUniversiti Teknologi MARAAAAinunnazlee Mohd AliUniversiti Teknologi MARANBNorliza Saiful BahryUniversiti Teknologi MARA

Key Points

  • Customer satisfaction is influenced by delivery efficiency and product quality, enhancing overall buyer happiness.
  • Users rated their satisfaction based on various factors like price, leading to a comprehensive view of Shopee's marketplace.
  • Analysis of responses from Shopee users provides insights into the effectiveness of the shopping experience on the platform.
  • Understanding these dynamics can guide improvements in customer engagement and service enhancement on Shopee.

Abstract

This study seeks to provide an overview of the elements that influence shoppers' desire when using the Shopee platform. Thus, it focuses on users of Shopee who frequently conduct online shopping and how satisfied they are with the platform or service they use. Shopee is a well-known and rapidly expanding online marketplace for shopping. Many people have benefited from this online shopping platform by using it as an affordable means of buying a variety of commodities or products. The study will concentrate on the seller's response, the efficiency of the delivery, the quality of the goods and the price of the products in relation to the customers' happiness with online shopping. Given this trend, it is critical to comprehend and analyze the variables influencing customer satisfaction in online buying.

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Cite This Study

Ali et al. (2023) studied this question.

synapsesocial.com/papers/68a370e80a429f7973333461https://doi.org/10.24191/abrij.v9i3.4333
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Influence of Promotion Quality, Prices and Improving the Quality of Online Shopping Services on Customer Satisfaction: Research on E-commerce Business Shopee2024 · 1 citations
  2. 2Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia2024 · 2 citations
  3. 3Analysis Of Factors Influencing Purchasing Decisions On The Shopee Marketplace2025
  4. 4Essential Drivers of Customer Satisfaction in using Shopee Apps: A Perspective of Logistic Service Dimensions2024
  5. 5Modeling the Drivers of Online Purchase Decisions: An Empirical Study of Shopee Users in Indonesia2025