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August 18, 2025Deleted JournalOpen Access

Analysis Of Factors Influencing Purchasing Decisions On The Shopee Marketplace

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Analysis reveals key influences on purchasing decisions in e-commerce, indicating the role of product quality and marketing strategies.

Purchasing decisions are significantly influenced by product quality and marketing strategies, enhancing consumer behavior.
The study identifies online shopping platforms like Shopee as drivers of consumer trust through security features like refunds.
Analysis of e-commerce data shows that convenience and perceived value shape buying intentions among users.
Understanding these factors can help marketers refine strategies to meet consumer expectations in a competitive marketplace.

Yopi et al. (2025) studied this question.

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