Implementation of the Small and Medium Industry (SMI) Product Standardization Program

Standardization is the process of adjusting the shape, size, quality, with guidelines set to produce standardization. Standardization is defined as an effort to maintain product quality and business efficiency. This type of research is a qualitative descriptive research with policy implementation model using Marilee s implementation theory. Grindle which focuses on 4 parts, namely socialization,coaching, mentoring, and product assessment. Data collection techniques using interviews, observation and documentation. And data analysis techniques used refer to the opinion of Biklen and Bogdan quoted Moleong (2000: 90)The results of this study indicate that the implementation of small and medium industrial product standardization program is in accordance with Pergub East Java No. 60 of 2018. Socialization conducted through social media and direct meetings proved effective in providing an understanding to SMIactorsabout the importance of certification and product quality standards. In addition, the Technical Implementation Unit (UPT) has served as a facilitator who provides relevant technical training, quality management, and the use of creative technology insight into innovation and the use of the latest technology that can improve the competitiveness of SMIproducts in the market, provide assistance in the submission of standardization and implementation of product quality standards, build capacity and confidence in, and conduct testing of products to ensure that products produced by SMIactors meet the established quality standards, including safety tests and halal certification. However, there are still SMIthat have not followed standardization, both for reasons of limited funds and low motivation. Thus, Implementation Of Product Standardization ProgramSmall And Medium Industries (SMI) requires intensive, planned and measured handling and synergy between the government and business actors.