A Dual-Level Model of AI Readiness in the Public Sector: Merging Organizational and Individual Factors Using TOE and UTAUT

Artificial intelligence (AI) is increasingly transforming the public sector, although the willingness of organizations to adopt such technologies varies widely. Existing models, such as the technology–organization–environment (TOE) model, highlight systemic drivers and barriers but overlook the individual-level factors that are also critical to successful adoption. To address this gap, we propose a decision model that combines the TOE model with the unified theory of acceptance and use of technology (UTAUT) and combines the dimensions of technology, organization, environment, and individual readiness. The model was developed using the Analytic Hierarchy Process (AHP) and supports group decision-making by combining the pairwise comparison matrices of multiple experts into a consolidated priority structure. Specifically, many expert judgments were used to create a group matrix for the four main categories and four additional group matrices for the criteria within each category. This structured approach allows for a systematic assessment of whether a public sector organization is ready for AI adoption. The results show the importance of both systemic factors (such as data, technology, innovation, and readiness for change) and individual factors (such as social influence and voluntariness of use). The final model provides a comprehensive and practical decision-making tool for public sector organizations to assess readiness, identify gaps, and guide the strategic adoption of AI.