Issues of Analysis and Optimization of Business Processes at the Food Industry Enterprise of JSC Deneb

The article discusses some methodological issues of analysis and applied aspects of business process optimization at the Dagestan food industry enterprise JSC Deneb. The relevance of the research is due to the need to increase the efficiency of business processes in modern industrial enterprises through the digitalization of document management, the introduction of CRM systems, automation of logistics functions and the development of KPI-oriented management. The diagnostics of production, logistics and sales processes carried out in this enterprise using strategic analysis tools has been carried out. Based on the integration of SWOT and PESTEL techniques, as well as based on the relevant models described in detail in the Fundamentals of Project Management (2025), internal weaknesses and external threats were identified, and the company's growth points were identified. Quantitative indicators on the dynamics of revenue, profit and profitability of JSC Deneb for 2022-2024 are presented, reflecting the effectiveness of its work. As a result, proposals have been formulated for the digitalization of document management, the introduction of CRM and automation of warehouse accounting. It has been established that the priority tasks in enterprise cost management are the search for alternative suppliers of raw materials to minimize dependence, the introduction of motivation systems and KPIs. Design solutions for restructuring key processes are proposed: automation of logistics, implementation of ERP systems, digitalization of quality control, staff training. The practical significance of the study lies in the possibility of adapting the developed recommendations to improve the operational efficiency of food industry enterprises operating in highly competitive conditions.