Consumer and Business Perspective on Sustainable Packaging of Bubble Tea Industry in Malaysia

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Awareness of sustainable packaging is growing among consumers and businesses, showing a shift in focus towards environmental responsibility.
Challenges include the high cost of implementing sustainable solutions and inadequate infrastructure in some regions of Malaysia.
Contextual document analysis of scholarly articles and online discussions reveals the current state of sustainable packaging practices.
Need for improvement in sustainable packaging to tackle packaging waste, which is significant amidst the bubble tea industry's growth.

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Research explores consumer and business views on sustainable packaging, highlighting challenges and opportunities.

Sarifudin et al. (2025) studied this question.

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