Green mindfulness, self‑efficacy, and environmental awareness in tourism and hospitality businesses: unveiling the pathways to pro‑environmental behavior

This study investigates the role of green mindfulness in shaping pro-environmental behavior among employees in the tourism and hospitality sector. Drawing on social cognitive theory, it explores the mediating role of green self-efficacy and the moderating effect of environmental awareness. Data were collected from 412 full-time employees working in five-star hotels and category-A travel agencies in Greater Cairo, Egypt. Using PLS-SEM via WarpPLS 7.0, the findings reveal that green mindfulness positively influences both green self-efficacy and pro-environmental behavior. Green self-efficacy, in turn, significantly enhances pro-environmental behavior and mediates the relationship between mindfulness and behavior. Furthermore, environmental awareness strengthens the positive effect of green mindfulness on self-efficacy. The study highlights the importance of fostering mindfulness and environmental cognition to promote sustainable employee behavior in hospitality contexts.