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January 1, 2025Tourism in Marine Environments

Scuba divers’ consumer-perceived value of shark-oriented tourism products: A shark conservation perspective

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Authors

TMTafadzwa MatizaSLSerena Lucrezi

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Overview

Quantitative study shows no link between scuba divers' values and shark conservation attitudes, suggesting complex dynamics in tourism and conservation efforts.

Key Points

  • No relationship was found between scuba divers' perceived values and their attitudes towards shark conservation behaviors.
  • The study involved a survey of 294 scuba divers at popular diving spots in South Africa, utilizing PLS-SEM to analyze data.
  • Partial least squares-structural equation modeling (PLS-SEM) revealed unique interactions between consumer value dimensions and social influences regarding shark tourism.
  • The findings highlight the need for effective shark tourism promotion as a strategy for enhancing marine conservation efforts.

Cite This Study

Matiza et al. (2025) studied this question.

synapsesocial.com/papers/68af453fad7bf08b1ead2cc2https://doi.org/10.3727/216901925x17554123476082
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