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August 18, 2025Jurnal Ilmiah Manajemen KesatuanOpen Access

Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia

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Authors

PPPristiyono PristiyonoUniversitas Al-washliyah Labuhanbatu SKSipnarong KanchanawongpaisanShinawatra University BBBayu Eko Broto

Discussion

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Implication

Quantitative analysis reveals significant impacts of motivational factors on customer satisfaction in MSMEs, indicating a shift towards digital payments.

Key Points

Behavioral intention positively influences customer satisfaction in P2P lending, emphasizing the role of motivation.
Performance expectancy, effort expectancy, and social influence are key drivers in adopting P2P lending among MSMEs.
Online questionnaires collected data from 504 respondents to assess factors affecting P2P lending use.
Path analysis was used to evaluate the relationships among behavioral intention, customer satisfaction, and motivators.

Cite This Study

Pristiyono et al. (2025) studied this question.

synapsesocial.com/papers/68af4546ad7bf08b1ead3056 https://doi.org/10.37641/jimkes.v13i5.3630

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Implication

Quantitative analysis reveals significant impacts of motivational factors on customer satisfaction in MSMEs, indicating a shift towards digital payments.

Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider