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Attitude, Values, Religiosity, and Halal Certification in Halal Food Purchases by Indonesian Muslim Youth

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Quantitative analysis reveals halal certification boosts purchasing attitudes in millennial consumers, suggesting other drivers for actual behavior.

Halal certification positively influences purchasing attitudes and behavior among millennial Muslim consumers, indicating its importance.
Personal values and religiosity significantly affect consumer decisions concerning halal food purchases, enhancing overall attitudes.
Analysis employed a quantitative descriptive approach using Structural Equation Modeling to derive insights from survey data.
Findings emphasize that while personal values and certification shape preferences, actual purchasing behavior is driven by additional factors.

Rahmawaty et al. (2025) studied this question.

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Quantitative analysis reveals halal certification boosts purchasing attitudes in millennial consumers, suggesting other drivers for actual behavior.