Pemanfaatan Aplikasi Ecwid dalam Pengembangan Bisnis Produk Olahan Perikanan melalui E-commerce Berbasis Web

Background: Panbers Small and Medium Enterprises (SMEs) have difficulty in increasing the sales volume of processed fishery products. The purpose of this service activity is to provide solutions, understanding, and practical skills for operating the web-based Ecwid application, thereby increasing the sales volume of SMEs. Method: The method employed in implementing this service is CBPR (Community-Based Participatory Research), a research-based service activity that encourages active community participation through the use of questionnaires and documentation as data collection tools. Results: There was a significant increase in partner knowledge and skills in operating the Ecwid application for product marketing. Before training, the data indicated that SME members had not been able to utilize the web-based Ecwid application. However, after the service activity, there was an increase in the level of knowledge and skills of Panbers SMEs as evidenced by the evaluation results, where 100% of group members were able to use the web-based Ecwid application. Conclusion: Community Service Activities of the Kupang State Agricultural Polytechnic Fisheries Agribusiness Study Program at Panbers UKM have increased partners' knowledge and skills in operating the Ecwid application to market processed fishery products.