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August 20, 2025Urban Studies

Locked in a data imperative? French local businesses faced with Google Maps

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Authors

ACAntoine Courmont

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Overview

Analysis reveals how Google Maps drives data accumulation in local markets, highlighting shifts in competition and visibility.

Key Points

  • Google Maps fundamentally alters local business competition, increasing the importance of data for visibility and success.
  • Findings show that businesses must continuously update their data to compete effectively in a market dominated by digital reputation.
  • This analysis employs a case study approach to explore the implications of Google Maps on market hierarchy and competition.
  • The study underscores the significance of data-driven metrics in transforming economic life at the local level, suggesting ongoing changes in market dynamics.

Cite This Study

Antoine Courmont (2025) studied this question.

synapsesocial.com/papers/68af4965ad7bf08b1ead5a34https://doi.org/10.1177/00420980251355479
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