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August 20, 2025Journal of Islamic marketing

Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach

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Authors

MSM. A. SolimanMHMahmood HayeemadRNRuslee Nuh

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Overview

Quantitative analysis reveals significant predictors of halal cosmetics purchase intention in millennial consumers, indicating key market trends.

Key Points

  • Purchase intention for halal cosmetics is influenced by trust, attitude, and awareness, along with perceived value and religiosity.
  • 274 millennial female Muslim participants were surveyed to understand their attitudes and intentions toward halal cosmetics products.
  • The quantitative research employed partial least squares structural equation modeling to assess variable relationships.
  • Findings highlight that while several factors affect purchase intention, knowledge and social influence showed no impact on attitudes.

Cite This Study

Soliman et al. (2025) studied this question.

synapsesocial.com/papers/68af4ce5ad7bf08b1ead6bc0https://doi.org/10.1108/jima-06-2024-0264
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Analysis of Factors Influencing Millennial Consumers' Decision in Buying Halal Cosmetics2024 · 1 citations
  2. 2Factors Shaping the Preference for Halal Beauty Supplements among the Younger Generation2024
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  4. 4Halal Awareness in Online Social Networks. How Consumers Percept Halal Cosmetics in Indonesia and Malaysia2024
  5. 5Intention to Buy Halal Cosmetic Products by Young Adult Muslim2024 · 1 citations