Analysis of the Market Environment of Ancient Town Tourism Attractions- A Case Study of Langya Ancient City in China

This study takes Langya Ancient City in Linyi City (China) as the research object, focusing on an in-depth analysis of the market environment of ancient town tourism attractions. This study analyzes the topic from three levels: macro, meso, and micro. At the macro level, we explore the impact of cultural and tourism industry policies, regional economy, social culture and technological environment on Langya Ancient City; at the meso level, we analyze the threats from existing competitors, substitutes, new entrants, as well as the bargaining power of suppliers and buyers in the industry; at the micro level, we clarify the portrait of target customers based on interviews and questionnaires. Meanwhile, we summarize the key factors for the success of Langya Ancient City: precise policy leverage and strategic positioning, in-depth integration of cultural activation and technological empowerment, and ecological construction of industrial chain collaboration and business format innovation, and extracts insights for the development of ancient town tourism attractions, providing theoretical and practical references for the sustainable development of ancient town tourism attractions.