March 28, 2025Jurnal Ekonomi PembangunanOpen Access

The Influence of Brand Image, Brand Reputation on Purchase Decision of Thrift Clothing with Purchase Media Intention Towards Young People In Yogyakarta

View Full Paper

Ask AI

Bookmark

Authors

HSHanna Mutisari SitorusUniversity of Sarjanawiyata Tamansiswa ALAmbar LukitaningsihUniversity of Sarjanawiyata Tamansiswa MFMuinah FadhilahUniversity of Sarjanawiyata Tamansiswa

Discussion

Member takes

Implication

Quantitative analysis shows brand image and reputation significantly influence purchase decisions in young shoppers, indicating critical marketing strategies for thrift brands.

Key Points

Brand image significantly influences purchasing decisions among young people in Yogyakarta.
Brand reputation is a vital factor affecting purchase decisions for thrift clothing among youth.
Purchase intention plays a crucial role in the decision-making process for young consumers choosing thrift clothing.
The analysis involved 130 respondents using multiple statistical tests to validate the findings.

Cite This Study

Sitorus et al. (2025) studied this question.

synapsesocial.com/papers/68af4cebad7bf08b1ead6fb1 https://doi.org/10.22219/jep.v22i02.39993

View Full Paper

Ask AI

Bookmark

Implication

Quantitative analysis shows brand image and reputation significantly influence purchase decisions in young shoppers, indicating critical marketing strategies for thrift brands.