Transformation of marketing strategies in the retail sector through social media: An Islamic values perspective

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Social media transforms marketing strategies to expand market reach and increase consumer engagement.
Instagram, TikTok, and Facebook are key platforms that enhance local branding for retail businesses.
Qualitative case study approach involved data collection through interviews, observations, and documentation.
Digital transformation emphasizes the need for readiness, innovative content, and a supportive ecosystem.

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Qualitative case study analyzes marketing strategies via social media in retail, suggesting alignment with Islamic values.

Telaumbanua et al. (2025) studied this question.

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